May 12, 2022
THE BC BUILDING TRADES has won a prestigious international award for its cheeky advocacy campaign aimed at improving construction site sanitation.
The organization won the 2022 Reed Award for Best International Campaign in the issue category for “Get Flushed.”
“This award is an incredible honour,” said BCBT executive director Brynn Bourke. “It helps to validate the importance of the work we’ve done and the work we continue to do advocating on behalf of the women and men who build our communities.”
The aptly named public advocacy campaign used research in other jurisdictions to question the construction industry’s longstanding practice of providing portable toilets on construction sites instead of plumbed or trailered flush toilets, and called on WorkSafeBC to start enforcing existing occupational health and safety standards for facility safety and maintenance.
Get Flushed also included an online petition and engaged supporters with a quiz to help them identify their own porta-potty user identity, with options from “The Hoverer” to “The Holder.”
“We have a small but exceptional team at the Building Trades ꟷ there are just eight of us ꟷ and they, too, share in this honour,” added Bourke.
BCBT worked with Metric Strategies to develop the Get Flushed campaign, including the campaign website (getflushed.ca) and social media advertising.
Said Robin Steudel, creative director and partner at Metric: “We are always so proud to partner with the BC Building Trades, and we are so thrilled this attention-grabbing campaign is being recognized.”
Called “the most exacting award in political campaigning,” the Reed Awards are named for Campaigns & Elections founder Stanley Foster Reed and embody excellence in political campaigning and grassroots advocacy.
The 2022 Reed Award winners were honoured at The Reed Awards Ceremony in Nashville, TN on May 5.